The Mahindra Thar has earned a special place in the hearts of Indian car enthusiasts. Known for its ruggedness, adventure-ready spirit, and solid off-road performance, it has become one of the most iconic vehicles in India. With the new Mahindra Thar Roxx, Mahindra has taken this legendary SUV to the next level, combining modern features with the same rugged durability that Thar lovers know and love.
Recently, it was crowned the 2025 Indian Car of the Year (ICOTY), a recognition that highlights the incredible strides Mahindra has made in automotive design and performance. Let’s dive into what makes the Mahindra Thar Roxx so special and why it’s winning hearts across India
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A Brief History of the Mahindra Thar
The Mahindra Thar first made its appearance in 2010 and quickly became a favourite for people who loved exploring the great outdoors and tackling rough terrains. With its classic jeep-like design, it was built to handle everything from city roads to rocky mountain paths. Over the years, Mahindra kept refining the Thar, adding new features and improving the driving experience, while still keeping that classic off-road charm.
Now, with the Mahindra Thar Roxx, Mahindra has made an already great SUV even better. Winning the Indian Car of the Year title for 2025 shows just how far this vehicle has come. So, what exactly makes this model stand out?
The Bold and Rugged Design
The first thing you’ll notice about the Mahindra Thar Roxx is its bold and aggressive design. It keeps the iconic look of the original Thar—wide stance, high ground clearance, and rugged charm—but with a more modern twist. The front grille gets a fresh update, with sleek LED headlights and daytime running lights that make it look even more intimidating on the road. The classic seven-slot grille is still there, but now it’s paired with sharper lines and a more futuristic design.
The Thar Roxx also features new alloy wheels, redesigned bumpers, and sculpted body panels that make it look tougher and more refined. It’s the perfect SUV for those who want a vehicle that looks as capable as it is. Whether you’re hitting the trails or cruising through the city, the Mahindra Thar Roxx is sure to turn heads.
Additionally, the Thar Roxx comes with options for both hardtop and convertible roofs. So, whether you prefer the open-air experience or want to stay enclosed in the cabin, you have the freedom to choose. The tough, off-road-ready exterior is paired with comfort and luxury, ensuring that the Mahindra Thar Roxx is as stylish as it is functional.
Comfort and Features Inside the Thar Roxx
While the Mahindra Thar Roxx is designed for adventure, it also brings plenty of comfort. The interior has been updated to offer a more premium experience while maintaining the ruggedness that Thar enthusiasts love. Inside, you’ll find a dashboard that combines durability with a modern design, featuring a large touchscreen infotainment system that supports Android Auto and Apple CarPlay. This allows you to stay connected to your world, whether it’s navigating new paths or enjoying your favourite music.
The cabin also features premium materials that are not only durable but easy to clean—ideal for people who take their Thar on off-road trips. The front seats are made for comfort, offering great support on long journeys, while the back seats are more spacious than before, making the ride comfortable for passengers as well.
Other useful features inside the Thar Roxx include a digital instrument cluster, automatic climate control, push-button start, and a multifunction steering wheel. These features enhance the overall driving experience, making it more convenient and enjoyable, whether you’re on a long road trip or just running errands in the city.
Powerful Performance for Off-Road Adventures
When it comes to performance, the Mahindra Thar Roxx is built to excel. Under the hood, it comes with two engine options: a 2.0-litre turbocharged petrol engine and a 2.2-litre diesel engine. The petrol engine produces 150 bhp and 320 Nm of torque, while the diesel engine offers 130 bhp and 320 Nm of torque. Both engines come with either a 6-speed manual or a 6-speed automatic transmission, giving you the choice of how you want to drive.
The Mahindra Thar Roxx is all about off-road capability, and it certainly doesn’t disappoint. It comes with a 4×4 system that lets you tackle rough terrains with ease. Whether you’re driving on rocky paths, muddy trails, or sand dunes, the Thar Roxx is built to handle it all. It features a low-range transfer case, which ensures that you have all the power you need when going off-road. Additionally, the vehicle offers an impressive water-wading depth of 650mm, so you can cross streams and shallow rivers without hesitation.
The high ground clearance, along with the tough suspension system, ensures that the Thar Roxx can handle the roughest terrains smoothly. The SUV also has excellent approach and departure angles, making it ideal for navigating obstacles during off-road adventures. Whether you’re exploring the wilderness or driving through the city, the Thar Roxx delivers an unmatched driving experience.
Safety Features for Peace of Mind
Safety is a top priority for Mahindra, and the Thar Roxx comes equipped with all the essential safety features. You’ll find dual front airbags, ABS with EBD, traction control, stability control, and rear parking sensors. The Thar Roxx also comes with a roll cage for added protection in the event of a rollover. A reverse parking camera and rear parking sensors make parking easier and safer, while the tough body structure ensures that the vehicle is built to handle any off-road challenges.
Pricing and Variants
The Mahindra Thar comes in several variants, so you can choose the one that best suits your needs. The base 4×2 petrol variant starts at around ₹10 lakh (ex-showroom), and the Mahindra Thar 4×4 price starts at around ₹14 lakh (ex-showroom). The price varies depending on the variant, location, and dealership, and you can choose from a range of features that suit your preferences. The Mahindra Thar Roxx 4×4 variant, with its enhanced off-road features, is priced higher.
For those who want the luxury of advanced features, the higher trims come with leather upholstery, a premium audio system, and additional convenience features that make the ride even more comfortable. Despite the price, the Thar Roxx offers exceptional value for money, considering its off-road capability and premium features.
Mahindra: A Name You Can Trust
Mahindra and Mahindra is one of the most well-respected names in the Indian automotive industry. Known for their rugged and reliable vehicles, Mahindra continues to lead the market with models like the Mahindra XUV and the Mahindra XEV, which cater to a wide range of customers. Whether you’re looking for an off-road adventure SUV or a family-friendly vehicle, Mahindra has something for everyone.
The company’s Mahindra World City is a prime example of their commitment to innovation and excellence. By setting up manufacturing and technology hubs, Mahindra has expanded its footprint globally while staying true to its roots in India.
Conclusion
The Mahindra Thar Roxx is more than just a car; it’s an experience. From its bold and aggressive design to its powerful off-road performance, this vehicle offers the perfect balance of adventure and comfort. Whether you’re an off-road enthusiast, an urban commuter, or someone who enjoys the thrill of driving, the Mahindra Thar Roxx offers everything you need in an SUV.
Crowned the 2025 Indian Car of the Year, the Mahindra Thar continues to set the standard for what a great SUV should be. If you’re in the market for a vehicle that’s as capable as it is stylish, the Mahindra Thar Roxx is definitely worth considering. It’s the perfect vehicle for anyone looking to explore the world without compromise.
FAQs
Q1. Who designed the Mahindra Thar?
The Mahindra Thar was designed by the Mahindra Design Studio, with input from global design teams to create a vehicle that blends ruggedness with modern features.
Q2. Who owns Mahindra?
Mahindra and Mahindra is part of the Mahindra Group, a multinational conglomerate headed by Anand Mahindra. The group is involved in various industries, from automotive to aerospace and agribusiness.
