When it comes to luxury sedans, most people will name two brands: Lexus LS or BMW 7 Series. Both models are the reference and the essence of their brands, as they boast of offering their clients the ultimate comfort, unparalleled power, and innovative solutions. Of course, both cars are great at giving their drivers lots of nice things, but their respective mentalities of operation are somewhat different.
In this article, to help you understand which car is better, let’s compare them across the most important aspects of a car: comfort, performance, technology, design, and budget. At the end, you will be able to have a clearer perception of which model is most appropriate for you.
Exterior Design
Lexus LS
The Lexus LS looks all futuristic and sexy. Lexus has aimed at making an automobile that leaves a stylistic impression while still coming out as an aggressive sedan. The rotary spokes on the front are a definite attraction that cannot be ignored easily, especially the spindle grille. LS’s unique aesthetics are underscored by the fluid design, sculpted headlights, and fine detailing of the car’s bodywork.
Lexus designers have astutely incorporated the latest trend in design while ensuring the Lexus LS’s traditional luxury appeal fits perfectly into today’s ethos. The exterior is also muscular, and sleek, with smooth curves and bold incisions, giving it an elegant, future-forward aesthetic.
Some of the workmanship can be seen in the details, such as the cutout of the grille to the efficient LED headlamps. Lexus LS, in a way, is assuredly magnificent enough that it would turn the heads of people, for it is classy and serene, but it isn’t aggressive.
BMW 7 Series
On the other hand, BMW has gone for a more conservative approach to design and tries to retain the look of an executive saloon car in the 7 series generations. That appears to be due for a change with the latest launched with beefed-up looks stemming from a more muscular body outline and oversized kidney grille. Its design evokes the characteristics of power and authority, making it more of a luxury sedan for those who prefer a dominating road presence.
BMW’s attention to detail is evident in its laser headlights and sleek rear design, giving the 7 Series an air of both power and luxury. This sedan is for those who prefer a more traditional, executive look, with a focus on boldness and strength.
Verdict: The Lexus LS is the more futuristic and elegant option, while the BMW 7 Series exudes a commanding presence. If you prefer a stylish, avant-garde appearance, go for the LS. If you want a sedan that commands attention, the 7 Series is your car.
Interior and Comfort
Lexus LS
Lexus LS boasts exquisite workmanship which includes stitching of the leather, woodwork and in special trims; hand-pleated fabric. All the aspects of the interior, particularly the cabin, has the design element of providing the loveliest comfort. The chairs are extremely comfortable, even more so with the Executive Rear Seating Package, which includes reclining rear seats, footrest and Shiatsu massage capabilities.
The interior is also very quiet due to innovative noise cancellation systems and air suspension for enhanced comfort and adjustment to the surface of the road. This is due to the fact that it has an unparalleled focus on the rear-seat luxury, which would make the LS perfect for anyone who likes to the be ferried around in style.
BMW 7 Series
The BMW 7 Series also has splendid luxury with components such as Nappa leather and wood as its tactile items. It shines in the level of interior personalisation with the seats being power adjustable, heated, ventilated and offering a massage feature. The Sky Lounge Panoramic Roof with added LED lights improves the feeling of the car, especially when driving at night.
The BMW 7 Series rides smoothly, on the back of its adaptive suspension, while at the same time retaining agility. Rear passengers enjoy ample legroom, especially in the long-wheelbase version, making it an ideal choice for those who prioritize space and comfort.
Verdict: If the comfort of rear-seat passengers and a quiet ride are priorities, there is nothing better than the Lexus LS. Still, its BMW 7 Series rival is as comfy and provides more driving performance; thus, it is suitable for those who like both comfort and sharp turns.
Technology and Infotainment
Lexus LS
Its exterior and interior outlines are more enhanced than those of the BMW 7 series apart from having a 12.3-inch infotainment system with a touchpad. The technology employed in developing this interface is quite interesting, however the touchpad part of it can prove somewhat tricky to manipulate while driving.
The major comfort feature on the higher trim levels is the Mark Levinson Premium Audio System that provides the highest quality of sound which makes it feel like a concert hall in the cabin.This model is equipped with some of the safety technologies that include adaptive cruise control, lane-keeping assist and a 360-degree camera.
BMW 7 Series
The BMW 7 Series comes equipped with the iDrive 7.0 system that accepts touch inputs, voice commands, gestures and even a dial. It is improved when compared with previous models and the Lexus touchpad is non-threatening, and blends well with the 12.3-inch digital screen.
The BMW motorists are audiophiles; the Bowers & Wilkins Diamond Surround Sound System makes the 7 Series car audio incredible.The 7 Series has other impressive features which include traffic jam assist, adaptive cruise control, and lane-keeping assist, thus makes the driving even more comfortable especially on highways.
Verdict: The BMW 7 Series takes the pole position in the technology department with an enhanced iDrive system besides having options for even better infotainment. Nevertheless, the currently produced Lexus LS473 is still packed with many parts of technology which have to do with audio systems and safety measures.
Performance and Driving Dynamics
Lexus LS
The all-new Lexus LS is available with a 3.5-litre V6 engine, which delivers 416 horsepower with 0-100 km/h in about 4.6 seconds. It provides linear acceleration and great gas mileage, it focuses more on the comfort in driving rather than powerful torque. The 3.5L V6 hybrid in the LS 500h gets the same 354 horsepower from its combination of the V6 and electric motors but offers better fuel efficiency.
For a car with high performance, the Lexus LS lacks impressive handling, although this setting is optimized in Sport mode but the priority of the car is comfort. This makes it an ideal car for those who prefer long trip.
BMW 7 Series
The BMW 7 Series has also; various engine sizes depending on the model with choices of 3.0-litre inline-six, 4.4-litre V8, with the M760Li xDrive boasting of a 6.6-litre V12. The V12 model boasts 600 horsepower indicating that it will be capable of achieving the speed of 0-100km/h within 3.8seconds. There’s also more power, the xDrive all-wheel-drive system and adaptive suspension make the BMW 7 Series sharper in its handling.
For those who want to save fuel, there is the 745Le xDrive plug-in hybrid, which produces 389 hp and can move on electricity alone up to a certain distance.
Verdict: If we classify power and agility, then there couldn’t be a better example than, BMW 7 Series that offers much sportier ride the car and much powerful engines. Nonetheless, for those, who value a comfortable and quiet ride, the Lexus LS is more suitable, not mentioning the hybrid version.
Price and Value for Money in India
Lexus LS
In India, the Lexus LS is priced starting at around ₹2.23 crore (ex-showroom). The Lexus LS 500h hybrid is the most popular variant, known for its fuel efficiency and luxurious ride. For Indian buyers seeking a quieter and more serene experience, the LS stands out with its hybrid efficiency and comfort-oriented design.
BMW 7 Series
The BMW 7 Series starts at approximately ₹1.78 crore (ex-showroom) for the base model and goes up to ₹2.56 crore for the M760Li xDrive variant. The 745Le xDrive plug-in hybrid, a popular choice in India due to its fuel efficiency, starts at ₹1.77 crore. BMW provides more engine options and customization, which adds to its appeal for performance enthusiasts.
Verdict: For value, the BMW 7 Series offers more affordable entry points, especially with its hybrid variant. However, the Lexus LS provides a more serene, chauffeur-driven experience, making it appealing to those prioritizing rear-seat comfort.
Conclusion
The choice between the Lexus LS and the BMW 7 Series ultimately comes down to what you prioritize in a luxury sedan. If you value a smooth, serene driving experience with a focus on rear-seat luxury and hybrid efficiency, the Lexus LS is the ideal choice. However, if you want more dynamic performance, cutting-edge technology, and a bold design, the BMW 7 Series stands out as the superior option for those who enjoy both luxury and driving thrill.
In India, both models cater to different audiences: the Lexus LS for those seeking unmatched comfort and hybrid technology, and the BMW 7 Series for buyers interested in performance, tech, and customizability.
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